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Establishing the infrastructure for mobile media deliveryA healthy ecosystem benefits companies that contribute throughout the mobile media delivery value chain. To this end, the creation of a MediaFLO Service Operator (MFSO) establishes the core infrastructure needed to deliver the capacity and quality of mobile video content consumers demand. Building an MFSO does require investment, but the creation of MFSO’s around the globe provides multiple opportunities for the ecosystem to innovate and succeed in the mobile TV marketplace. MediaFLO technology is the enabler within the MFSO, and serves as a central figure in the push for the convergence of the wireless and wired world – combining traditional wireless communications with entertainment and information. While multi-channel operators and wireless operators are notable beneficiaries of convergence, device manufacturers, content providers, advertisers, and transmitter vendors can also contribute to the mobile television ecosystem. |
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